The Sex Pistols are threatening to sue an ice cream maker who are selling an ice cream cocktail called The Sex Pistol, and who are using the strapline ‘God Save The Cream’, in some instances displayed over a picture of the queen which would appear mimic the Jamie Bell’s iconic cover for the Pistols ‘God Save The Queen’ 7” vinyl release. The company, Icecreamists, have set up a stall in Selfridges, and describe their ice cream based products as being “more Sid & Nancy than Ben & Jerry”. The Sex Pistol ice cream includes a shot of absinthe. The ‘God Save The Cream’ slogan is used on the stall as well as on ads and the company’s website. They also use a snippet of the national anthem played on an electric guitar. According to the Guardian, lawyers representing the surviving Sex Pistols have sent a letter to Icecreamists demanding they stop using the Pistols-related strapline and imagery. They are also requesting damages to compensate the band for the “passing off and copyright infringement” they allege the ice cream firm have committed, based on the sorts of money the band could demand for an official licensing deal. The icreamists describe themselves as
“an anonymous troupe of provocateurs and iconoclasts with a background in staging dramatic high-profile events. Whilst engaged on these clandestine and legally dubious pursuits, they would on occasion be discovered by law enforcement officers, enjoying illicit chills with a tub of freshly made gelato. One day they read that ice cream could be subversive…”. Commenting on the legal action, Icecreamists founder Matt O’Connor told reporters: “We are a bit dumbfounded that a group that made its reputation for being banned is trying to ban one of our ice creams and claim copyright over the national anthem and the Queen”. It appears that following Icecreamists summer launch, Glitterbest, the Sex Pistols’ holding company, lodged a trade mark application with the IPO in August for the Sex Pistols’ band name, which includes registration for ice cream and ice cream parlours (Class 30). With Johnny Rotten already advertising a ‘butter’, it seems to be no surprise that the Pistols have made the move into dairy …..