Knievel takes exception to Kanyevel

January 2007


Motorcycle stuntman Evel Knievel is suing Kayne West for trade mark infringement over the latter’s “Evel Kanyevel” character who is featured in the ‘Touch The Sky’ promo video. West’s character is dressed in a jumpsuit similar to that which Knievel is famous for wearing recreates a stunt similar to one performed by Knievel in the 70s. Knievel, who has trade marks over his name and image, argues that the video is “directly counter to Evel Knievel’s long-established public persona, utterly inconsistent with his toy products and appeal to children, and harms the reputation of the Evel Knievel trademark and the Evel Knievel costume.”

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