GEICO v Google settlement still provides food for thought

February 2006


ARTICLE by Jason Patrick Kairalla of Jorden Burt LLP

With little fanfare, the presiding federal district judge in the GEICO v. Google case issued the much anticipated and long-awaited written order on Google’s motion for judgment on the pleadings in the action of using competitors trade marks in internet search engine based advertising. Whilst Google may have escaped a decision on their liability the fact remains that it appears that actual use of a competitors trade mark in advertising to drag internet customers to a competitors site may well result in liability for trade mark infringement in the US.

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