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Oxford University has been denied exclusive use of the ‘Oxford Blue‘ mark after the Registrar of Trademarks ruled that HS Tank & Sons from Birmingham were entitled to produce a line of clothing with the same name. The company had been producing jackets and other garments using the mark since 1985. Oxford University have never trade marked the name. The Registrar held that whilst the University owned the reputation in the name Oxford Blue they enjoyed no goodwill which could stop HS Tank from exploiting the name.

The Times, 7 April 2004 at page 5