TRADEMARK
Internet, Merchandising

A website name used by Campus Insurance Services diverted customers intending to buy policies from Endsleigh Insurance to Campus’s own sales pages. Campus registered the names www.ensleigh.com and www.ensleigh.co.uk hoping web users would misspell the word ‘Endsleigh’. It is believed that a large number of students did this and Campus have been ordered to produce details of the number of students diverted from their ‘Ensleigh’ pages to their main site who then bought home contents insurance. The Court held that Campus had infringed Endsleigh’s trademark in a deliberate attempt to fool customers into buying more expensive cover from Campus. Damages will be assessed at a later stage.
See www.thetimesonline.co.uk/yourmoney