‘Tiffany’s take a bite out of Coca-Cola’s Big Apple dream-trip promotion’

February 2012

Live events industry, artists

Advertised on tens of thousands of Appletiser cans and featuring a iconic black and white photo of Audrey Hepburn in ‘Breakfast at Tiffany’s“, a multi-million pound promotion for Trips to New York was described by Coca-Cola as the trip of a lifetime – an all expenses paid trip to the Big Apple with flights, accommodation, Broadway and for 151 lucky winners “dinner for two at Tiffany’s 5th Avenue store followed by a personal shopping experience and a £1,000 Tiffany’s gift card”

Only no one asked Tiffany & Company, who now seem rather upset and have filed an action at the High Court demanding Coca-Cola withdraw the promotion, destroy all merchandise bearing the offer and pay damages and costs – and the jeweller has also filed actions against four big UK supermarket chains Asda, Tesco, Morrisons and Sainsbury – it seems that three of the four have already removed offending product from their shelves.

A Tiffany’s representative told the Telegraph “There is no dinner at Tiffany’s. There is no personal shopping experience. These things are only organised by invitation from Tiffany’s. The issue we have is that Coca-Cola launched its promotion using the Tiffany’s Trade Mark without our authorisation. Tiffany’s say that whilst there had been some contact between the two companies no agreement had been reached. Coca defend their position saying that they were “shocked” by Tiffany’s behaviour and that Coca Cola had acted in good faith and were “fully compliant with the law” – and that they would “defend [our] legal position rigorously to prevent Tiffany’s from backing out of an arrangement we thought we had in place with the company”.

Last year there was a big furore in the UK after a number of promotions were run around festival tickets for a number of UK and European festivals – without ever asking the festivals!

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