Lady Gaga’s company, Ate My Heart Inc, has taken legal action in the High Court against Mind Candy, owners of the enormously popular Moshi Monsters brand, in a successful effort to stop the children’s social network using an animated character called Lady Goo Goo performing songs on YouTube. The Guardian reports that the Lady Goo Goo character became an internet hit in the summer with the release of a music video called The Moshi Dance on YouTube. Moshi Monsters had planned to release the song on iTunes, via a new division, Moshi Music, designed to exploit its animated characters, and launch an album of Moshi music later this year. The character also sings a song called “Peppy-razzi“. Lady Gaga submitted evidence in court suggesting some consumers had already been confused that there was an official connection between GooGoo and Gaga – the American singer released the single Paparazzi in 2008 from her debut album The Fame.
Mr Justice Vos awarded an interim injunction sayiung that Mind Candy cannot play or offer the parody song for sale. But he also ruled that Lady GooGoo could still appear in the Moshi Monsters game – without the song. Lady Gaga’s injunction bans the Mind Cady “promoting, advertising, selling, distributing or otherwise making available to the publicThe Moshi Dance or any musical work or video that purports to be performed by a character by the name of Lady Goo Goo, or that otherwise uses the name Lady Goo Goo or any variant thereon”.
The Lady Goo Goo character is one of dozens of “moshlings”, characters that players can adopt and care for. Another character is Dustbin Beaver, unsurprisingly based on the teenage pop star Justin Bieber and Broccoli Spears, based on (?) …. well, you can guess.
Michael Acton Smith, founder and chief executive of Mind Candy, said the court ruling was a “huge disappointment” saying “It’s pretty obvious that kids will be able to tell the difference between the two characters,” he said. “The shame is that millions of kids fell in love with Lady Goo Goo’s debut single on YouTube and now won’t be able to enjoy her musical exploits. It was all done in the name of fun and we would have thought that Lady Gaga could have seen the humour behind this parody.”
Earlier this year Lady Gaga threatened legal action against Baby Gaga – ice-cream made from human breast milk, blended with vanilla pods and lemon, although the product was removed on health and safety grounds. She also unsuccessfully trying to seize the ladygaga.org domain from the owner of a fan site, and has launched legal proceedings against Excite Worldwide LLC, a Nevada-based cosmetic company, over some “frivolous” trademark applications filed with the U.S. Patent and Trademark Office (“PTO”) to register “Lady Gaga” and “Lady Gaga LG” for cosmetics and jewellery products. Tribute bands might take an interest here and there is more on that at