Will asks is I AM protected? Justin gets into Nightime trouble and, Game falls foul of Rolex.

August 2013



Will.i.am is taking legal action against Pharrell Williams over the latter’s use of “I AM” in a trade mark dispute – Will.i.am is claiming that he owns rights to the phrase “I AM” and that Pharrell’s logo to his brand “i am OTHER” is “confusingly similar” with court papers saying “The registration of the mark . . . is likely to dilute the I AM mark and the WILL.I.AM mark”.

And in another name spat, US sexual assault awareness charity Take Back The Night has issued a complaint via lawyers over the new Justin Timberlake “very sexual” single, which bears the same name and the charity believes the single could have a detrimental effect on the charity’s online presence with Executive Director Katherine Koestner explaining: “Everyone at Take Back The Night is really shocked, because normally, we get asked when people want to use the name. Normally entities as large as Justin Timberlake do very kind and thoughtful things to support our cause. We have some big concerns. For example, all of a sudden on Wikipedia, ‘Take Back The Night’ has a different definition. That’s not been helpful”. The legal grounds fro any complaint remain unclear to this blogger and for his part, Timberlake has now issued his own statement, saying he hopes this dispute can be turned into a positive, by winning the charity more attention saying “It is my hope that this coincidence will bring more awareness to this cause”.

And Game, who announced plans to launch a label called Rolex Records late last year, the name of which paid tribute to the iconic watch company. Has come unstuck. Unfortunately Game has now revealed that his homage was greeted with a trade mark claim by Rolex, and the brand has forced him to retire both the title and logo of his label, which will now be called The Firm.





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