The major UK internet service providers including BT, Virgin Media, Sky and Talk Talk, the representatives of various content industries including the film, television, books, sport rights and music sectors, and the UK government have come together to announce Creative Content UK, which has at its heart the voluntary copyright alert system, in some ways a ‘light’ version of the three-strikes element of the 2010 Digital Economy.
Under the new system, participating net providers will send alerts to customers whose internet connections – according to the record companies, movie studios or TV firms – are being used to access unlicensed sources of content, such as file-sharing networks. Customers will be warned that accessing content from said sources is unlawful and will be given information on how they could access the same or similar content via legit services.
Alongside the copyright alert system, Creative Content UK will stage a high profile copyright education programme.
Vince Cable, Business Secretary said: “The creative industries in the UK are one of our brilliant global success stories. We have unrivalled creativity – from record breaking musicians to box office films – that excite and inspire people all over the world. Yet too often that content is open to abuse by some who don’t play by the rules. That is why we are working with industry to ensure that intellectual property rights are understood and respected. Education is at the heart of this drive so people understand that piracy isn’t a victimless crime – but actually causes business to fail, harms the industry and costs jobs.”
Sajid Javid, Culture Secretary, said: “The Creative Sector is a key driver of the UK economy contributing £8m to the UK economy every hour and underpinning over 1.5m jobs. Copyright is the foundation on which the Creative industries stand and we must ensure it remains strong and continues to support the growth of the sector. The alert programme shows industry working together to develop solutions which support the long-term health of the UK’s creative industries. It will play a central role in raising awareness of copyright and pointing people toward legal ways to access content and I welcome this effort.”