In the USA the NFL has announced that it is banning football players from wearing Beats headphones on camera during broadcasts of its American football games. The announcement follows a new sponsorship deal with rival hi-fi equipment manufacturer Bose. A NFL spokesperson told Re/code: “The NFL has longstanding policies that prohibit branded exposure on-field or during interviews unless authorised by the league. These policies date back to the early 1990s and continue today. They are the NFL’s policies – not one of the league’s sponsors, Bose in this case. Bose is not involved in the enforcement of our policies. This is true for others on-field” although the NFL confirmed that under terms of its agreement with the league, Bose received a broad set of rights that entitle it to prevent players (or coaches) from wearing any other manufacturer’s headphones during televised interviews. The first fine has been handed out: 49ers quarterback Colin Kaepernick, who is paid to endeorse Beats by Dre, wore his Beats headphones during a postgame press conference, and the league punished him with a $10,000 fine.