Live events sector, film & TV
When EDM festival franchise Tomorrowland launched in the US in 2013. Disney pointed out that the film compay owned the trademark in the name and wouldn’t let the EDM festival use it. Its promoters, SFX-owned ID&T, then opted for TomorrowWorld. Now the tables have turned: Disney is shopping a movie called ‘Tomorrowland: A World Beyond’ around the world but now it appears that ID&T just owns the Tomorrowland trademark in Belgium, The Netherlands and Luxembourg. So the dance music event makers are returning the favour and causing the Disney studios all kinds of issues regarding using that name for the film’s release in those markets.