Taylor Swift has filed trade mark applications for 20 words and phrases in the U.S including “Blank Space” and “1989” (the name of her last album) as well as “Swiftmas”. Whilst some commented that Swift appeared to be trying to gain trade mark protection for large swathes of the English Language (including Republican Congressman Justin Amash from Michigan), the Tantalizing Trademark blog notes that the reason Swift’s lawyers filed for so many applications is that trademarks only protect specific categories of goods and services. A trademark for a category covering handbags won’t apply to cars, for instance. And in some cases, including Taylor’s “1989,” the application isn’t for the word mark itself, but for a stylized writing of it as a logo.
Swift has also been accused of wrongfully using an artist’s work to promote 1989. US artist Ally Burguieres complained on Facebook after Swift used a wrongly-credited drawing of a fox identical to one of her watercolour designs. Swift removed the image but the artist claims she took months to compensate her, that it wasn’t enough and she was told she had to give it charity. Swift’s representatives say Ms Burguieres is just seeking publicity.