Surely there’s only one Kylie – the Australian pop star Kylie Minogue? Surely not – and Ms Minogue is now mounting a legal bid to prevent Kylie Jenner claiming ownership of the name. Jenner, who appears in the reality TV show Keeping Up With the Kardashians, has applied to trademark the name “Kylie” to the USPTO (US Patent & Trademark Office). KDB, an Australian firm representing Minogue, filed their opposition to the application, claiming that allowing Jenner to take the Kylie name will cause confusion for Minogue fans and dilute her brand. KDB goes on to describe Ms Jenner as a “secondary reality television personality”. In making their case for which Kylie is the “better Kylie, they go on to list criticism Ms Jenner has faced from African-American communities and disability rights groups.
Ms Jenner, a half sister to Kim Kardashian, is just 18 but has a social media following in the tens of millions and has just launched her own make up line. Ms Minogue, a former soap star, is 47 with over a dozen studio albums to her name.
Minogue currently controls trade marks for “Kylie Minogue”, “Kylie Minogue Darling” (the name of her perfume brand) and “Lucky – the Kylie Minogue musical”.