Live events sector, Internet
IQ magazine reports that Accent Media, the company which owns the .tickets generic top-level domain (gTLD), has unveiled a new initiative which it hopes will prevent ‘cybersquatting’ on .tickets URLs by non-ticketing-related websites. Under the new system, someone wanting to register a .tickets web address will be entered into the public database at domains.watch, where interested parties can then lodge an objection (subject to payment of a fee).
“We wanted to gear our registry towards genuine rights holders and felt this was a great way to do it,” Accent Media CEO Gary Fisher told Domain Incite. “We want rights holders around the world, whether they be sports teams, travel companies, entertainers and their agents or stadia, to be aware of when people have applied for their names – hence the need to make it a public website. We’ve already had rights holders including Disney successfully challenge applicants and secure their names. We think it’s a better model than the TMCH [Trademark Clearinghouse], which was massively gamed.”
Registering for a .tickets URL can be done in one of two ways: fast-track and standard. The former, for organisations whose trademarks match their company name, is the easier option, and takes five days for the trademark to be verified and website address to go live. Standard registrations are, however, published on domains.watch for 30 days, after which they will be granted to the registree barring any objections.