Kylie Minogue has reportedly won – or at least settled – an important legal battle with Kylie Jenner over the latter’s application to trade mark their shared first name. The reality TV star filed paperwork at the U.S. Patent and Trademark Office in 2015, aiming to register ‘Kylie’ as a trademark for “advertising services” and “endorsement services”. Minogue objected in February 2016, stating in her opposition that Jenner’s trademark application would “bring on confusion for both the celebrities and their brands.”
In her opposition, Minogue representatives KBD stated that she was an “internationally renowned performing artist, humanitarian and breast cancer activist” who already owns Kylie related trademarks in the US in, as well as the website www.kylie.com (since 1996), and referred to Jenner as a “secondary reality television personality” and also raised concerns about Jenner’s social media activity stating “Ms. Jenner is active on social media where her photographic exhibitionism and controversial posts have drawn criticism from Disability Rights and African-American communities.” It now appears the matter has been settled.
Minogue owns trademark registrations for “Kylie Minogue Darling,” “Lucky – the Kylie Minogue musical,” and her full name, “Kylie Minogue”. Her registered protection extends to perfumes and toiletries, music and sound recordings, live entertainment, jewellery, dolls and toys, and printed matter such as magazines and books.
In November 2015, Jenner’s lawyers separately tried to trademark the name “Kylie Jenner” for a list of clothing and accessories. This was rejected in July last year by the US Patent and Trade Mark Office (USPTO). On 23rd January, Jenner’s team appealed this decision.