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This week LA Weekly broke the news that Coachella’s  parent company, Goldenvoice,  is suing Urban Outfitters for trademark infringement, alleging the unauthorised use of the word “Coachella”. The lawsuit relates to Urban Outfitters subsidiary Free People, who have allegedly been selling various items that use the Coachella name: “Coachella Valley Tunic” and  “Bella Coachella” accessories being two examples. According to the LA Weekly report, Goldenvoice had sent a cease-and-desist letter along with several other demands that Urban Outfitters stop using the “Coachella” name, to no avail.
Now Laura Harper, a partner at Shoosmiths LLP, has written a very good article on this in the context of UK and European law, with a particular nod towards the onlIne sphere, Google and ‘adwords’. 


https://www.iq-mag.net/2017/03/trademarks-fair-game-use-google-adwords-laura-harper-shoosmiths/#.WNPgdTuLSM9