Absolut and Absolute settle name dispute

June 2010

All areas

Absolute Radio has settled its trademark dispute with Absolut vodka. The vodka company had objected to Virgin Radio being rebranded with the Absolute name in 2008, despite the difference in spelling and the different sectors the two companies operate in. The drinks company said they believed there could be confusion between their two brands, and also pointed to their music sponsorship activity and an Absolut branded music website as an area where the two firms had operations in common. Trademark infringement and passing off litigation followed. But both companies confirmed an out of court settlement had been reached this morning. The terms of the deal aren’t known, but Absolute Radio boss Clive Dickens said: “Absolute Radio is pleased with this settlement which will see us continue to build our music radio brand and advance our position as one of the leading commercial radio networks in a digital age”.

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