China gets new ad sponsored Google music service

May 2009

Record labels, internet

Google, the four major music labels and 14 independent labels have launched an ad-supported music service in China in an attempt to make online music profitable there. The venture will have to compete with the numerous search engines which link users to illegally hosted free files but Google hopes that the new service will make it even easier for users to find what they want online while ensuring artists get paid for their work. The service is run through the partially-Google-owned which is responsible for selling advertising space and dividing revenues between the music labels. The site will be limited to users with IP address in mainland China. The move follows a numb er of legal actins brought by both the Music Copyright Society of China and the IFPI against leading Chinese search engines including Baidu and Yahoo – which have had mixed results in the Chinese courts.

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