EMI signs as streaming deal with AOL, Warners ties up with Last.FM , Viacom takes on YouTube and JASRAC are still not best pleased!

March 2007

Internet, record labels

EMI Music has signed an advertising-supported music video streaming agreement with leading digital content provider AOL Europe. The agreement, covering the UK, French and German markets, enables consumers to stream music videos free-of-charge via the AOL portal. All forthcoming new releases will be available for music fans to stream, as well as music videos from EMI Music’s extensive back catalogue. EMI Music will also benefit from additional exposure for EMI’s artists via promotional activity such as “Artist of the Month” and “Breakers.” Exclusive “AOL Sessions” are also planned, with all recordings to be made available for AOL users to stream. Consumers will have access to music videos from EMI Music artists, including Coldplay, Corinne Bailey Rae, Norah Jones and Lily Allen, as well as Camille, Diam’s and Raphael from France, and Wir Sind Helden and La Fee from Germany. AOL is a global Web services company and a majority-owned subsidiary of Time Warner Inc. And Warner Music has entered into a streaming license with Last.fm covering the US and Europe. This is Last.fm’s first content deal with a major. In the February issue of Five Eight there will be an interview with Martin Stiksel, co-founder of Last.fm, about the service and what it means for the future of traditional radio. However another US media giant is taking a different aporoach. Viacom, owner of MTV, Nickelodeon and Comedy Central, has demanded that all its clips be removed from the YouTube site. Viacom has been in negotiations with YouTube and Google for a number of months, but has now insisted that some 100,000 clips (which, between them, generated 1.2B streams) are taken down. YouTube already has short-term licensing agreements in place with CBS, Warner Music, Sony BMG and Universal, but Viacom – like the UK independent labels – is unhappy with the share of advertising revenues currently being offered by the site to content owners. It is also unhappy that YouTube has not put sufficient content-filtering software in place as it had promised to by the start of the year. In another dispute YouTube have moved to appease the Japanese authors’ society JASRAC; YouTube will post copyright warnings in Japanese on the site to stop unlicensed content being uploaded. The video-sharing site also pledged to develop software that would identify which files were licensed and which were not (although it would not confirm a date when this will be activated)

See www.ft.com See www.marketwire.com See http://media.aol.co.uk

No Comments

Comments are closed.