EMI drop Chinese appeal and agree to work with Baidu

February 2007

Internet, record labels

EMI Group, which lost a copyright infringement lawsuit against Baidu.com at first instance when a Chinese court held that simply by linking to infringing sites Baidu was not committing any offence, has now said that it will drop its appeal and work with the Chinese Internet search site to win advertising by offering free online samples of its music. Baidu will sell online advertisements for a section of its Web site featuring streaming samples of EMI’s Chinese-language music. EMI and Baidu will share the ad revenue, they said, without providing details. Baidu has triple the market share of its closest rival, Google, in its home market although that market being home to rampant piracy.


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