Independent labels licence YouTube

November 2011


The European independent record label’s music agency Merlin has anounced announced a global deal that will license repertoire from hundreds of labels to the YouTube service, effective immediately. The agreement covers thousands of acts, including Yeasayer, Antony and the Johnsons (pictured), Aphex Twin, Prodigy and Grizzly Bear. Among the independent labels involved in this deal are Earache, Secretly Canadian, Ninja Tune, Cooking Vinyl, Warp, Phonofile, Pschent, Morr Music, !K7 and Inertia. The agreement generates revenues to Merlin’s member labels whenever their official releases, or user-generated videos featuring their repertoire, are played via the YouTube service. Merlin has existing deals with a number of digital services including Rdio, Spotify, MySpace Music, Catch Media, Simfy, and Music Unlimited powered by Qriocity.

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