Tupac Back?

May 2012

Live events industry, record labels, broadcasting

The big talking point from Coachella 2012 was the technological resurrection of the late Tupac Shakur – and talks are underway to take the digital West Coast rap legend on tour. Shakur made his first on-stage appearance since being murdered in 1996 thanks to the technological wizardry of Digital Domain and the practicalities were handled by Philip Atwell of Geronimo Productions and Dylan Brown of The Yard. Immersive technology solutions provider AV concepts executed the Dr Dre led project. The ultimate revival show possibility was reported following headline appearances by Dr. Dre himself and Snoop Dogg with the virtual Shakur in a show that also featured appearances from Eminem, 50 Cent, Wiz Khalifa and Warren G. US attorney Don Passman (author of All You Need to Know About The Music Business) told Billboard that the performance from Tupac in the songs “Hail Mary” and “2 of Amerikaz Most Wanted” was  “unique” but also explained that the use of the image “didn’t come for free” and that the final digital reproduction that was used on the stage “had to have started with some image of Tupac, and somebody would own that image” adding that if the image came from a manipulated TV programme or film, “the record company may have something to say about it as well” also noting that the Tupac performance was very different from a promotional use and that the producer had manipulated the image and repurposed it for a specific event.

http://www.billboard.biz/bbbiz/industry/legal-and-management/tupac-coachella-hologram-very-unique-legally-1006792552.story and here http://www.cambio.com/2012/04/16/coachella-2012-tupac-hologram-creepy-or-cool-video/

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