Beastie Boys fight back against ads

September 2012

Artistes, advertising


CMU Daily reports that the Beastie Boys have filed a lawsuit against Monster Energy Drink, claiming that the company used their music in videos and downloads without permission. The lawsuit reportedly claims that the band’s music was used in a number of online videos – the first of which was posted five days after the death of the band’s Adam Yauch – and also in an MP3 download featuring a 23 minute mix of the band’s music. The use of the band’s name in these promotions too, say the band, incorrectly implied that they had granted permission. It was also revealed t that Yauch’s will prohibited the use of his music, name or likeness in any advertising following his death – although some US commentators have said the hand written provision may not be valid and

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