US Smartphones past tipping point with teens

October 2012

All areas


The majority of U.S. teenagers with a mobile device now own a smartphone, according to Nielsen’s latest mobile phone survey, with teens showing the most dramatic growth of any demographic.  58% of Americans between 13 and 17 years old are now smartphone owners, a sharp increase from the 36% of smartphone owning teens in July 2011.

In all age groups more than half – 55.5% – of all mobile subscribers in the U.S. own smartphone, a significant increase over the 41% who did in July 2011. Young adults remain the most enthusiastic adopters, however, with 74% of 25-34 year-old Americans now owning smartphones, up from 59% a year ago.

Android handsets continue to lead the U.S. smartphone market, followed closely by Apple’s iPhone, among both first-time and repeat smartphone buyers. Android has a 52% market share which grows to 58% with new buyers (in the last three months) and BlackBerry continued its decline,  dipping to 8% share of the U.S. smartphone market and only 3% of recent acquirers. Apple’s iPhone has fairly level 34% market share.

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