NFL bans Beats on the box

November 2014



In the USA the NFL has announced that it is banning football players from wearing Beats headphones on camera during broadcasts of its American football games. The announcement follows a new sponsorship deal with rival hi-fi equipment manufacturer Bose. A NFL spokesperson told Re/code: “The NFL has longstanding policies that prohibit branded exposure on-field or during interviews unless authorised by the league. These policies date back to the early 1990s and continue today. They are the NFL’s policies – not one of the league’s sponsors, Bose in this case. Bose is not involved in the enforcement of our policies. This is true for others on-field” although the NFL confirmed that under terms of its agreement with the league, Bose received a broad set of rights that entitle it to prevent players (or coaches) from wearing any other manufacturer’s headphones during televised interviews. The first fine has been handed out:  49ers quarterback Colin Kaepernick, who is paid to endeorse Beats by Dre, wore his Beats headphones during a postgame press conference, and the league punished him with a $10,000 fine.

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