Coachella targets Hoodchella

March 2016

Live events sector



Coachella Music Festival LLC has taken action against the underground music festival Hoodchella, now on its second edition, with a trademark suit in California federal court which claims that Hoodchella deliberately abuses the famous Coachella brand. Coachella and its producer, Goldenvoice LLC, claim that Kamil al-Ahdali, the operator and advertiser of Hoodchella, knowingly infringed and unfairly profited from common law rights and six registered trademarks by advertising a competing music festival called Hoodchella. The complaint alleges that al-Ahdali is harming and confusing both Coachella and the public by promoting a comparable event in the same market, and that the Hoodchella name infringes their trade marks, creates unfair competition and dilutes the Coachella brand.  The lawsuit seeks $100,000 and immediate abandonment of the “Hoodchella” name.

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